Department of Applied Chinese

The Focus and Feature of Development

【Pragmatic course / solid ability】
Based on the curriculum, teachers cultivate students with profound Chinese literature combined with history, and strengthen their employability. Basic and pragmatic courses are planned to not only take tradition and applications into consideration but also develop students’ humanities and solid diversified paperwork ability in planning, advertisement copywriting and compiling.

【Industry-academia cooperation】
On the basis of Chinese tradition and indigenous cultural resources, students are expected to strengthen their creativity ability and knowledge about the design and cultural industry. We establish industry-academia relationships and prepare students for careers, hoping their ability meets the market demand.

【Diversified language skills】
With Lastmile’s philosophy, we hire experts and elites from the industry with pragmatic experiences to direct students; our faculty cultivates professional talents and prepares students for work. We put emphasis on vigorously practical training, the computerization for the class and diversification of language teaching.

Teaching Environment and Curriculum

The design resources are combined with local cultural industries for exchanges of aesthetics, digital media technology and marketing practices to provide design services for students and local communities. The School is regarded as the base for the cultural information integration to provide a sustainable business strategy.